Is there a student discount?

Yes - Adobe offers Creative Cloud All Apps at around $19.99/mo for verified students and educators, which includes Premiere Pro plus the full suite.

Adobe Premiere Pro

Industry-standard video editing with Generative AI

Visit Adobe Premiere ProPaidCreate Video

About

Pro NLE with Generative Extend for filling timeline gaps, AI-powered text-based editing, and tight Firefly integration.

Quick Facts

Pricing: Paid
Categories: Create Video AI Video Editors
Website: adobe.com

Key Features

Speech to Text automatic transcription with AI-powered captions synced to video timeline
Text-Based Editing - edit video by deleting words from the transcript, not scrubbing the timeline
Generative Extend powered by Adobe Firefly Video - extend clips by up to 2 seconds to fix timing issues
Auto Reframe that intelligently recrops footage for vertical, square, and widescreen simultaneously
Remix for AI-powered music duration matching - automatically adjusts music to fit your cut
Lumetri Color with AI-assisted color matching and scene-by-scene grading

Who It's For

Professional video editors working in agency or studio environmentsContent creators producing long-form YouTube or podcast video

Pros

Industry-standard format - project files are universally accepted by post-production houses and clients
Text-Based Editing genuinely cuts rough cut time in half for interview and documentary work
Generative Extend eliminates the scramble to cover jump cuts when B-roll is tight
Auto Reframe makes multi-platform delivery feasible without manually reframing every clip
Deep integration with After Effects, Audition, and Photoshop via Dynamic Link

Cons

At $59.99/mo for Premiere alone, the subscription cost is the top complaint across all reviews
Performance on Apple Silicon improved but still lags DaVinci Resolve on M-series chips
Generative AI features require an internet connection and consume Firefly credits
The feature surface is vast - new editors feel lost for months before finding an efficient workflow

ShareTool Verdict- 8/10

The industry standard video editor - the AI features have genuinely shortened edit timelines, though the subscription price remains the main complaint

What people are saying

74/10Positive

Professionals accept Premiere Pro as the industry standard and appreciate the recent AI features, particularly Text-Based Editing. Sentiment dips sharply around pricing and performance on Apple Silicon versus the free DaVinci Resolve alternative.

“Text-Based Editing cut my rough cut time from a full day to under 3 hours on a 2-hour interview. It is genuinely transformative.”

Reddit r/videography

“Generative Extend saved a shoot last week - we were one second short on a critical hero clip and it fixed it in 30 seconds.”

Twitter/X

Common Use Cases

Professional video production for broadcast, streaming, and commercial delivery
Content creator workflow with multi-platform reframing for YouTube, Instagram, and TikTok
Interview and documentary editing using transcript-based rough cut assembly
Corporate video production with strict client delivery format requirements

Pricing Plans

Premiere Pro

$$59.99/mo/mo

Creative Cloud All Apps

$$89.99/mo/mo

Business

$$89.99/user/mo/mo

Frequently Asked Questions

How does Premiere Pro compare to DaVinci Resolve?

DaVinci Resolve is free, faster on Apple Silicon, and has the best color grading tools in the industry. Premiere Pro wins on ecosystem integration (After Effects, Audition), collaboration features, and client acceptance. Most professional editors learn both.

What are Firefly credits and do I run out?

Adobe Firefly credits are consumed when you use generative AI features like Generative Extend. Paid plans include a monthly credit allowance. Most editors using the features moderately will not hit limits, but heavy AI use on commercial productions can exhaust credits.

Is Text-Based Editing good enough to replace a transcript tool?

For rough cuts, yes - the transcription accuracy is solid for English and the workflow integration means you never leave the timeline. For final delivery captioning or multi-language work, dedicated tools like Descript or Simon Says still have an edge.

Can I use Premiere Pro on both Mac and Windows?

Yes - your subscription covers both platforms and your preferences and project files sync via Creative Cloud.

User Reviews

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