What image formats does PhotoRoom support?

JPEG, PNG, WEBP, and HEIC are all supported. Output is PNG with transparent background or JPEG with a custom background color or scene.

PhotoRoom

AI background removal and product photo editing

Visit PhotoRoomFreemiumDesign Better

About

PhotoRoom removes backgrounds, generates studio-quality product backgrounds, and retouches images using AI in seconds. Used by 150 million+ people for ecommerce and social content.

Quick Facts

Pricing: Freemium
Categories: Design Better AI Photo Editors
Website: photoroom.com

Key Features

AI background removal in one click - removes backgrounds from product photos, portraits, and complex images in seconds
AI photo studio for generating new backgrounds behind removed subjects - place your product in any scene from a text prompt
Batch processing for removing backgrounds from hundreds of product images simultaneously via the app or API
Magic Eraser for removing specific objects, shadows, and distractions from within a photo
Cutout refinement tools for manually touching up hair, fur, and fine edges after AI processing
API integration for automating background removal in e-commerce platforms, apps, and bulk workflows

Who It's For

E-commerce sellers needing consistent white-background product images at scale

Pros

Background removal quality is excellent on complex subjects including hair, fur, and transparent objects
AI photo studio backgrounds are realistic enough for product photography - significantly faster than renting a photo studio
Batch processing handles hundreds of images at once - essential for e-commerce teams with large product catalogs
The API is reliable and widely integrated with Shopify, WooCommerce, and custom e-commerce stacks
Mobile app quality matches desktop - usable for on-the-go product photography editing

Cons

Free tier is limited to 5 high-res exports per month - enough to evaluate but not for regular use
Complex transparent objects (glasses, bottles with liquid) still occasionally produce artifacts
AI studio backgrounds occasionally look slightly composite - natural lighting matching is not always perfect
At $0.10/image for API use, costs add up quickly for high-volume e-commerce catalogs

ShareTool Verdict- 8/10

The best all-in-one product photo editor - background removal plus AI studio backgrounds means you can go from raw product photo to marketplace-ready listing in under a minute

What people are saying

81/10Positive

E-commerce sellers and marketing teams rate PhotoRoom highly for speed and AI studio background quality. The mobile app receives particular praise. Sentiment dips around the free tier limits and occasional AI artifacts on complex product shapes.

“We process 500 product images a month through PhotoRoom. The batch API reduced our photo editing time from 3 days to 2 hours.”

“The AI studio backgrounds are genuinely good enough for our Instagram ads. We canceled our photo studio subscription.”

Twitter/X

Common Use Cases

E-commerce product photography - clean white background images for Amazon, Shopify, and marketplace listings
Marketing teams creating lifestyle product images by placing products in aspirational AI-generated settings
Social media managers removing distracting backgrounds from photos for cleaner content
Apps and platforms integrating AI background removal as a built-in feature via API

Pricing Plans

Free

$$0/mo/mo

Pro

$$13/mo/mo

Business

$$54/mo/mo

API

$From $0.10/image/mo

Frequently Asked Questions

How does PhotoRoom compare to remove.bg?

Both do AI background removal well. PhotoRoom has more post-removal editing features (AI photo studio, Magic Eraser, shadow tools) and a better mobile app. remove.bg is simpler and often faster for pure background removal with a more generous API pricing model. PhotoRoom wins on feature breadth; remove.bg wins on pure simplicity and API cost.

Can I use PhotoRoom for commercial projects?

Yes - Pro and Business plans include a commercial license. Free tier exports can be used commercially but are limited to 5 high-res images per month.

How good is the AI photo studio for product backgrounds?

Good enough for most marketing uses but not a full replacement for professional product photography. Text prompts like 'white marble surface, soft natural lighting' or 'outdoor lifestyle setting, golden hour' produce convincing results. Complex lighting scenarios with reflections are still weak.

Does PhotoRoom have a Shopify integration?

Yes - PhotoRoom integrates directly with Shopify to batch process product images and push clean backgrounds directly to your store listings.